Numbers are frequently referenced. Playback logs and system metrics provide useful insight.
In practice, behaviour often matters more than raw data. A display can be operational, still have limited impact.
Recognising the difference supports better planning. when content fits attention patterns.
Why system metrics do not tell the full story
Metrics show uptime and playback. It confirms technical health.
What data does not reveal whether information is understood. Schedules can run flawlessly without achieving communication goals.
Focusing only on metrics misses human factors. It requires behavioural awareness.
How people actually interact with digital signage
Attention is brief. Screens are glanced at.
Proximity affects noticeability. Signage aligned with foot traffic build familiarity over time.
Because attention is limited, messages must be clear. Behavioural reality favours simplicity.
Why location affects signage impact
Location shapes attention. A clear message placed off-path be ignored.
Environment shapes expectations. Content that works in a corridor need adjustment.
Planning for behaviour supports better outcomes.
Behavioural value of repeated exposure
Familiar messages are noticed more easily. Messages gain meaning over time.
Novelty may attract initial attention. However, familiar layouts support understanding.
Repetition reinforces memory. It supports learning through exposure.
Applying behavioural insight to signage
Human patterns guide design. How they glance shapes better decisions.
When placement matches movement, communication improves without effort.
It separates effective signage from ignored screens. Digital signage works best when designed for people.
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